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Last month Marketing Week posted an article about a recent survey conducted around recruitment in marketing. The publication stated that: “Surveyed marketers say strong competition for skilled staff members is causing problems as brands attempt to attract and retain staff.” If there are limited numbers of skilled workers available, what is the solution? Read on to find out.
The marketing industry, like most industries in our current time, is becoming increasingly technical. With an abundance of options available when it comes to website development, adverting, social media, SEO and PPC, to name just a few, a modern day marketer needs to not only have new skills, but they have to also find a way to stay on top of the ever changing landscape.
For any business, the ones that can master the new technology and have the right skilled talent within their resources, will most likely perform better. Whether it’s utilising the latest innovation in website design, harnessing the power of digital advertising tactics such as geofencing, or being an expert in all things SEO, having just a slight edge on the competition can mean a lot of extra pounds in the bank.
But when the talent just isn’t available, what do you do?
Look For it Elsewhere
As with most problems in life, there is always an answer. But it isn’t always obvious. There are incredibly skilled and talented individuals across the world who are searching for the next step in their career and who would jump at the chance of working for a company in the UK or the USA.
We specialise in finding talent in the Philippines, which is often overlooked. The individuals we place come with training and experience in a vast array of skills.
One of our clients who works with us regularly is often looking for specific and niche skills, as their whole business is built on offering specialist web development support. They told us that it’s incredibly hard to find the right people, and even if you do find them, it ends up being incredibly expensive.
From the article in Marketing Week, it would seem this experience is felt by many.
More and more businesses are choosing to search for talent outside of the local area. Our modern day world doesn’t require people to be sitting in an office anymore. Commuting days are gone. So if you aren’t constrained by geography, why wouldn’t you search further afield to find exceptionally talented individuals? And because of differing global markets, this option can be very cost effective too.
A good salary in the Philippines is far less comparatively than a good salary in the UK. In terms of the value you’re offering to them, you can pay them extremely well, and it still means you’ll need less budget in your overall payroll costs.
This option suddenly becomes incredibly viable.
Remote Professionals
Finding overseas resources is not a new thing. Businesses have been using Virtual Assistants and equivalent admin support from remote locations for many years. But it’s more recently that a light has been shone on remote professionals. And those businesses that are moving forward in this area, are also moving forward as a business.
Another one of our clients has been able to grow just by the fact that they’ve managed to now find the right resources in house. Having the right skill set has given the management teams far more time back, and as a result they’ve been able to focus on looking after more clients. The only thing that’s changed is having the right skill set in house.
How could a remote professional help to take your business to the next level?
Take a look at our case studies and see for yourself how some of our clients have found unexpected success from finding the right resources.
If you’d like to book in a call with one of our team to explore how a remote professional could aid your business, then we’d be very happy to have a free exploratory discussion with you. Just let us know.
